“We are proud to say that no other iced coffee has a highly respected, recognizable chef behind it, which sets WPIC apart from other brands,” says Woodway President Craig Lieberman. Created in the Spago kitchen by Chef Puck himself, WPIC comes in four enticing flavors including Cafe Au Lait, Creme Caramel, Vanilla Fusion, and Double Mocha. With only 120 calories per bottle, it is lower in calories than similar products and is cold brewed to reduce the bitter taste traditional hot brewed coffee can have. It is also organic and kosher…all in one recyclable bottle.
The product’s Facebook fans were instrumental in providing information Woodway took into consideration when redesigning the label. Communicating online has proven extremely effective in creating familiarity and sales for the product. Fans appreciate seeing Chef Puck and the product’s attributes featured more prominently.
Lieberman adds, “WPIC crosses over into many demographics including grab-n-go products for students, mothers on the run, women who want a lesser calorie count without giving up the taste, the working crowd who prefer an authentic, refreshing iced coffee, people who crave healthier, organic products…we hit about every group of iced coffee lovers out there.”
Since WPIC’s Southern California launch in 2009, it has experienced major expansion and may now be found in the Nature’s Market section at Kroger, Smith’s, King Soopers, Fry’s, City Market; The Fresh Markets nationwide; Houston’s Rice Epicurean Markets; in Southern California at Whole Foods, select CVS drug stores, Bristol Farms, and Wolfgang Puck locations at LAX airport. Additionally, WPIC will soon be available in New York’s metro area through Mitchell’s NY, Beverage Universe online and specialty food retailers.