LOS ANGELES (October 7, 2009) – Renowned chef Wolfgang Puck applies his culinary expertise and ingenuity to a new line of ready-to-drink iced coffee beverages. Wolfgang Puck Culinary Iced Coffees are new bottled coffee drinks that are great-tasting, certified organic, kosher and only 120 calories per bottle.
“As a coffee-lover myself, my goal was to create an exceptional tasting drink with a real coffee experience,” said Wolfgang Puck. “The coffees selected were sourced from some of the world’s best, certified organic coffee farms in Ethiopia, Peru, Colombia and Mexico. The flavor and aroma are what you might expect from a cup of fresh brewed French roast espresso. As with any good recipe, we tinkered with just the right ratio of milk, sugar and organic ingredients to create a well-balanced and refreshing coffee drink.”
The coffees will be available in four handcrafted flavors: Vanilla Fusion, Double Blend Mocha, Crème Caramel and Café au Lait. Made with all natural Tahitian vanilla for its sweet aromatic characteristics, Vanilla Fusion creates the perfect balance of freshly brewed organic espresso and natural vanilla. Double Blend Mocha is made with bold, rich espresso and is double-blended with decadent Viennese chocolate. In Crème Caramel, sweet, buttery tastes of toasted caramel accents fresh roasted coffee. Café au Lait consists of the finest Arabica beans brewed to a rich, bold espresso and lightly sweetened with organic cane sugar and enhanced with a splash of milk.
Wolfgang Puck Culinary Iced Coffee will come in a signature embossed, custom-glass bottle for use at home, in the office, or on the go. The package design represents Wolfgang Puck’s artistic and innovative style and will feature the brand’s new and uniform brand identity.
Combining convenience and quality, Wolfgang Puck Culinary Iced Coffee will be available in single bottles (MSRP $2.39) and four-packs (MSRP $7.99) in various fine food and convenience store retailers throughout Southern California and Las Vegas by the end of October, including Albertson’s, Henry’s Farmers Markets, Gelson’s and Jon’s Marketplace and nationwide by the end of the year in all-natural grocers such as Whole Foods Market. They also will be available in Wolfgang Puck Express, Bistro and airport locations throughout the United States.
The new coffee products are being manufactured, marketed and distributed through a licensed partnership between Wolfgang Puck Worldwide, Inc. and Woodway Beverage Partners, LLC.
“We are excited to be associated with a brand as well-known and trusted as Wolfgang Puck, and we couldn’t have a better taste tester in the world,” according to Craig Lieberman, Woodway Beverage President.
For more information about this new organic, all natural, low-calorie, kosher iced coffee, visit the Wolfgang Puck Culinary Iced Coffee web site at www.wolfgangpuckicedcoffee.com. The new web site features product and ingredient information, product photos and iced coffee recipes for cocktails, non-alcoholic beverages and desserts. For information on Wolfgang Puck, his restaurants and other products, visit the Wolfgang Puck website at www.wolfgangpuck.com.
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About Wolfgang Puck Worldwide:
For more than thirty years, Wolfgang Puck’s name has become synonymous with the finest dining experiences in the United States and around the world. His flagship Beverly Hills restaurant, Spago, opened in 1982 and is now one of 15 fine dining restaurants nationwide in addition to hundreds of Wolfgang Puck Bistro and Wolfgang Puck Express locations. The catering arm of the business brings the same experience associated with his restaurants to some of the most renowned events and third-party venues in the country. His burgeoning line of consumer products including frozen pizzas and appetizers, all-natural soups, stocks and broths, cookware, appliances, estate-grown coffee, ready to drink coffee drinks and more allow consumers to dine like they are in one of Wolfgang’s restaurants and cook like they are with him in the kitchen.
About Woodway Beverage Partners, LLC:
Woodway Beverage Partners is an entrepreneurial enterprise comprised of seasoned consumer packaged goods professionals with food, beverage, and coffee expertise in sales, marketing, manufacturing and distribution. Based in Houston, Texas, Woodway Beverage Partners was granted the exclusive license in 2007 to manufacture and market Wolfgang Puck ready-to-drink iced coffees in North America. For further inormation contact Craig Lieberman, President, at firstname.lastname@example.org.
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